Hay muchísimos podcasts allá afuera, pero muy pocos llegan lejos. Hoy te voy a contar qué es lo que hace que esos pocos que llegan lejos logren sostenerse en el tiempo. Hola, soy Carolina Machi, productora andadora de UNEM Estrategas Podcasting, and Entre Podcaster Podcast te ayuda a transformar tu show in an herramientas poderosa de crecimiento, conexión and. Actually no venimos a improvisar. We'll talk about estrategia, visibility and contention to conviction. If you're lista for literature from Podcasters CEO, it's in the correct. Hello, hello, bienvenue to Entre Podcasters Podcasts. Yo soy Carolina Maggi, to host, and I'm going to talk about what the consistency not also imported, sino además marca la differenza entre un podcast who crece and one who simply desaparece. Normally lo que me dicen es que dejan de hacer el podcast porque no saben si están haciendo dinero, porque no están haciendo dinero, porque les cuesta mucho. Entonces vamos hoy justamente hablando de que ya va, pero antes que nada yo quiero contar un poquito de cuáles son esos números that exist and that we dictate that the mayor of the podcast no son consistent, okay? Because we have to hablar de la reality. And this new studio tells that a lot of 8% of the podcasts live at 50 episodes. Empezar a podcast no is difficult, okay? And we have in episodes anterior, with all this that we have a YouTube, which is a platform gratis, and the gentleman agar, grab a whole video, and it's a podcast. And the audience cuenta contigo, and the inconsistency rompe la confiance. And if you escuch this podcast, it's because obviously consumes podcast, in all platforms you estás escuchando, and I'm sure that my podcast is the only one that you escuch. So you want to think for a moment how you send when a podcast that a team team decides to public sending, or passes years in episodes new. The reality is that the podcast is an argument super poderosaurus for creating connections. But this connection based on an expectative. When this consistency, it's not even that performing the habit, it is the confiance. And today, imagine if this person is escuching your podcast because they have any problem in their life, in such a options, and de repente you despair, and they're gonna use it, or else a man of the problem that has. And if you don't vendor a course about entrevisting person, you are vending a course or a program or an one to one or a consultant in something that you are the expert, really not positioning. This is an error super common that you know. And so when you're seeing all this episodes, normally it happens, um, or well, not really, but in many cases it happens with people who are alquilando estudios, están invertando a cantidad of dinero significative, and this no les está dando resultados. Lo que hace is that the other person brillan, but ellas no están brillando. Okay? Entonces, capaz al principio piensan que están brillando porque todo el mundo quiere aparecer en su podcast. Claro que todo el mundo quiere aparecer en tu podcast. Si van para tu podcast de una manera gratis, están logrando hacer contenido de una manera gratis. Eso no significa que se está ayudando a tu negocio de ninguna manera. Entonces, ahí eres consistente, pero no está haciendo strategic. And no tiene sentido. Y aquí vamos a volver a la frase que yo les digo casi que todos los episodios. Tu podcast no es tu negocio, tu negocio is your negotiation, and your podcast is the machine for expanding your negotiation. Okay? And if the podcast no ayuda, no is sustainable, it is a car, and eventually they abandoned. And apparently the term of the pot fade, which is a podcast that disappearan. The first definitively is to clear cómo in your negotiation, okay? And how your podcast apoya ese objective. Let me enter those numbers, quit the friction innecessary, okay? In the episode anterior, I asked what I decided to have video in the first trimestre of the air, prior to the audio, and the video really convertibly in a freno in my case. In this manner, I'm consistent, okay? De each manner I'm subject to YouTube for the people who escuch in YouTube, but it's subscribing in format audio, or video. And I still function. One is the planification. You have it, but for those who don't know, I will repeat. You planification my podcast for trimestre, my podcast and the clients. Okay, you define the títulos, the objective, the pilar of contention, the call to action. This will be aligned to what the negotiation necessitates in this moment. When I do use the scripts clear, preparing scripts of 4-in-to-when I'm in the part of the production, you have a system that will repeat, which is faster, that enter the episode and ultimately, obviously promotion, I can revisit how the podcast, I can analyze results, and other things that are important is that I can recognize the work that you're doing. Consistency sustaines when you recognize your advance. What is that when they are doing strategically and they're trying to monetization, at least that they're doing well, but when we went those descargas and obviously strategies to email those opposite to prospects and leads, and there are a strategy for converting leads in clients, empieza a sense. Obviously, we have 10 000 maneras, we have tactics of crecimiento, tactics of promotion, all these types of things. But if you eres consistently strategically, there's a man that your podcast creates in the manner that you necessarily for that season is sustainable for your negotiation. And if you're saying that your podcast needs more structure, clarity, a strategy that has sustainable, and this year, I invite a reserves a orientation with us in Pod Latinas, I'm the one reunion with you. Then we'll learn alinea, there are no definitively the podcast is for me, or see this is the manner that you are, and this is really the option that we have to align to those necessities. If you can reserve a llamada of oriented, enter podlatinas.com diagonal llamada. Te repito, podlatinas.com diagonal llamada. Igual te voy a dejar el link direct in las notas del show. Entonces, bueno, nada, nos escuchamos en el próximo episodio aquí en Entra Podcasters Podcast. Chao!