Panorama Global Y Datos Clave

SPEAKER_00 0:00

And in the States, more than 158 million people, or 55% of the people more of 12 years, escuch podcasts regularly, and inversion in podcasts crew. What significa? Hello! I'm Carolina Matt, productor and UNEM, podcasting and funders of Pod Latin. And Enter Podcasts and Podcasts to transform your show in an argument of creating connection and monetization. If you're listening to literature your podcast from Podcasters CEO, it's in the correct. Hello, hello, Entra Podcasters Podcast. I'm Carolina Magic, your host, and we will talk about what is in the world of podcasting in the year 2026. But after entering predictions, I want to tell you that this episode is based on data, investigation, and projections real. So if one has asked if the podcasting is saturated, if it's today vale la pena inverted time, this episode is para team. Okay, we're going to come with something demo but demasiado important. It's that the podcasting will create and no longer. In the year 2025, after, in the moment I'm grabbing this episode, such as Podcast Statistics, 584.1 million of people escuched podcasts in the world. And it projects that in 2026 this will be super 177.2 million of audiences globally.

YouTube Toma La Delantera

SPEAKER_00 2:54

Result is that the platform favorite for escuching podcasts is YouTube. I will explain what's on YouTube. And I think one of those three oyentes in Students consume podcasts desde ahí in YouTube. ¿Qué es lo que pasa? Número uno, YouTube es un lugar donde puedes montar tu podcast de la manera más sencilla, porque aunque ciertamente en Spotify es gratis también, in YouTube es mucho más sencillo. De hecho, yo no tengo muy claro porque no especifica este studio si aquí ya están listados como podcast or sencillamente un formato de podcast que está montado in the platform. Entonces es bien pero bien sencillo, and it's much podcast chiquiticos que igual al final eso suma. Otro cosa que es importante is that YouTube definitivamente is the platform number one of the video podcasts at a nivel mundial. Ahorita justamente is doing unascended for a lot of those podcasts, but the reality is that the gentleman nobody a Spotify in su mayority to have videos, okay? Spotify is an application of audio and the people. We'll talk about approximately 66% of the podcast, no? But what's it? And so we might say that it's also like 35 65, okay, or 3366, for ahí va, the difference, today it's audio, but it's creating much the part of the video podcasts, okay? Okay, in those numbers of YouTube I'm including YouTube Music, okay, no, when we put in play in YouTube Music, it's the audio. For example,

Latinoamérica Acelera El Crecimiento

SPEAKER_00 6:40

in my case, aunque you don't escuch personally the podcast in YouTube Music, you escuch in YouTube Music. Now we have the subscription of the Premium in YouTube, and we have the subscription of the music, but I think there are mucha gente escuchando también podcasts in this platform. And when you pony in the setting especial, in the configuration special of the podcast, in YouTube Music. I would say that other publications anterior estimate that there were more than 135 million oyes in the region. And I would say that Brazil and Mexico lideran the crecement. But aunque ellos are the who are lidering this crecimiento, the rest of the region sigue avanzando. And if the projections signed as, I would say that Latinoamerica would compete with the markets established in States for 2027. Because if these projections signed, what I want to say is that if these projects signed as well and the TAM sigue creating of the manner that is creating, the total of the TAM complete will be equivalent or a great competence for the States.com, but obviously in Instagram, but I don't enter much, but obviously I'm much more in LinkedIn, but I encantaria escuch of me, because I'm saying collaborations much more grandma with other podcasters in Latin America. But then we're going to hear a little of the things that are important to recalcite.

Consistencia, Rankings Y Aprendizajes

SPEAKER_00 14:21

So I went, such as Podcast Statistics, actually exist of podcasts in the world. I'm sure that are YouTube, okay? But podcasts official of audio, of another man, it's that in the ultimate three months they language 487 podcasts new. But here's the data important. Definitively public semanally is something that is super well, aunque public semanally, if you're obviously public in the ultimate 90 years ago, considered a podcast active. But I would say that when you're semana a semana public, it has a great difference. Wow, I didn't know when I start ranking, in States, in Latinoamerica, and the part of podcast, I said, Okay, I'm going to try into details of this because it's a little bit more complicated. If it's a interest, obviously we'll have in the year 2026, but I didn't know that there were certain keywords that else in number one in many cases, in the top three, in the top three. But number two in Mexico, I have one who in Venezuela you were in number 70 of all the podcasts, and I think number one and number two is the category. When one is consistent, when it public all the semi-looking the day, and this week of cierre of the accelerator, which Frangel Alvarado, my coach of productivity, and various things, and one of the things that I commented were the consistency of all this, because it was very calientico and all these rankings that we were, and that no one will say, I literally demoed the core because when the result of the work that we have been one year completely, and you said, Wow, no, and in my case, that my podcast was inactive for a time, and that has been three months active, and that just ran the keywords that we create, and that just ran a name in the TAM. Today we are ranking today in my entrepodcasters. In my category, but in Latin America, in both places and in points always, in various in the top 10. The rankings realmente are, they are in a ranking a little bit, it's like the descargas don't deposit in the bank, the points of ranking deposit in the bank. It's like, I know Carolina is in the top 5, in the top 1, in the top 3 of XXX, and for this meeting. No, this is not deposited in the bank. But I think that it's like a car, I'm saying, that you say, Wow, I'm sorry I'm going to grab six episodes with a client and distinct things, and say, I'm going to get my episodes because I have to do it. The episodes are not when one is motivated to, not when you can do it, they do when you can do it, but sometimes when you don't want to do it. Muy, no sé, muy enriquecedor. And I think that for algunas personas who are experts, who are autores, who are speakers, pues obviously además tremendous untopanked podcaster, no? I think all these things viene bien, bien, pero bien interessantes para el año 2026, and obviamente I can start them revisando constantemente. Other cosa que te quiero contar is that obviously, yes, until the video podcast

Video Podcast Como Estrategia

SPEAKER_00 20:36

sigue ganando terreno. Obviamente hablamos de este 30% ofers que están consumiendo contenido in YouTube. But also important is that entendamos que YouTube tiene más de un billon de usuarios mensuales consumiendo contenido in YouTube, okay? Entonces es imposible definitivamente ignorar este canal de distribución. And this no significance that tengas can have videos, but load is considerar el formato visual como parte de tu estrategia de crecimiento andribution. And as he said, if you don't have podcasts of video, those days I think that no, no I'm gonna have podcasts of video, I'm gonna have nothing more audio, realmente is what me gusta me. But the reality is that it's important, it's a alcance, no? And he commented, already the video, it also contented in other platforms. Okay, so it's good, because if we are autoridad, lider in mercados, that se vea tu cara y se puede ver si tú estás haciendo, como se llama, tú estás hablando como experta y no que te está creando, no sé, no es que es un avatar ahí creado por el AI, pues obviamente eso también le va a dar más confianza a la gente. Okay, entonces definitivamente es algo que es algo para tomar en cuenta. Andro que te quiero contar es que la inversión in podcast sigue creciendo.

Inversión Publicitaria Y Oportunidades

SPEAKER_00 22:19

In el año 2025, la inversión publicitaria in podcast a nivel mundial superó los 4.46 mil millions of dollars. This publication Backlinko this year. No me extraordinary that you consider that podcasts compren, because it's something that's new, but I think that will create that compres in other podcasts for promotion to your podcast. I think that negotiations are peculiar will use this opportunity to mark with the who are identificated and think you want to my market associated with else. And all of the publicity in redes sociales is camping a little bit. So now with all this week, what for you as a podcaster?

Podcasts Corporativos Y Posicionamiento

SPEAKER_00 24:28

Okay? Significant that your podcast would and part of your negotiation. So recuerden that you say your podcast is your negotiation, your negotiation is your negotiation, and your podcast is the machine for expanding your negotiation. But definitively the podcast will be a piece fundamental in the crecing of the negotiating the year. Okay, de hecho, tan es así, ahorita we are in general negotiations, but other prediction that you publish for the año is that I think that we have more podcasters, podcasters, podcasts corporatives, companies grand, obviously for connecting with leaders in the industry. Okay, not necessarily for connecting with the audience, which obviously for this else have podcasts of creators and compressing space, but else for position. I think the time there's much position to create authority, and I think that for this are creating more those podcasts corporatives that another were internal, and also they are sold for that like this part of that is a company sólid, that's a company that's leader, and obviously this sort of the part of confiance, and aunque not necessarily appearing to the client, but I think this sort of pone in a way, others that I think a part of the market of the day, is the part of the collaboration, of alliances. And this is with this is more powerful for position as expert, but for construct community, education, enter, monetization, connect. Okay, so much what is functional in the market, okay? And what's what are you doing as the company, what's the podcast grand, okay?

Colaboraciones Y Mirar Otras Industrias

SPEAKER_00 26:46

It's important to be and embedded to be like podcasters CEO what's what happened in the market, what's what happened in our industry. Because possibly, certainly, my part principal is in marketing and creation of media. But you are podcasters, okay? And what's happening, the way that you're talking about me, that you're like a resume, let's try the more of what's happening for that, but of the same manner that are already in your industry, sea salute, real estate, finances, business general, vehicles what are you doing with the others for ideas and not necessarily copyright, but entire cómo se está moviendo allá.

Checklist Pod2Cash Y Cierre

SPEAKER_00 27:42

And I would say, if quieres asegurate that your podcast is lista for 2026 and not sight creators for creating, so that is creating and monetizing. This is a recurse gratuitous that revisit six alineada con los quatro pilares of our méthode Pod2Cash, and with this pure enfocate for more result.com, Diagonal Checklist, Podlatinas.com, Diagonal Checklist. And if you wanted this episode, compártelo with others podcasters for that. The next episode será nuestro episodio of Diario Nap Podcaster CEO. It's on the episode on the certain, and so we're in a year. De verdad, me parece demasiado tenerlas formas, and that obviously el año 2025 me haya traído a mis episodios semanales and newsletters semanal. Ahora sí, me despido and el próximo episodio and el año 2026. Chao!