Two episodes are realmente functioning. Vamos a medir y vamos a estar evaluando constantemente. No wey no, the podcast is not functioning if really not doing this promotion strategic that we can permit really that one sepa si is functioning or not. Hello! So I'm Carolina Matt, productora, canadora de UNEM strategy of podcasting and fundora de Pod Latina. And Enter Podcasting Podcast te ayuda a transformar tu show in an herramient of creature, connection and monetization. Hablamos de strategia, visibility and contention to convict. If you're lista for literature from all podcasters CEO, it's in the correct. This is Entre Podcasters Podcast. Hello, hello, Entre Podcasters Podcast. I so I Carolina Maggi, your host, and we're going to start the claim for that podcast generates more impact. Yes, but obviously we have a podcast that function, which is he can. There's in English, I would traduce as well, but it's like good content without promotion, it's just a pretty little secret. O sea que a buen contenido sin una buena strategia de promotion is realmente solo un secreto bonito, no? Because if the gente no se entera, no importa what bueno tu contenido, no va a causar impact, no va a generar ventas, o sea, it's como una bola de nieve that's pasando, because obviamente if no generas impact, if no reciben more people, obviamente vas a dejar de monetizar tu podcast, and if no monetizes, then your podcast acaba. And for that if you can do extra, let's put our guide multiplicador, our mini guide. So, podlatinas.com diagonalcrescimento, and I will get this guy. We'll see. Okay, we're going to come with the point number one, that public is sufficient. I can promote, as I said, your public episodes. Definitely when comien the part strategy of the promotion. You don't expect results if nobody says that your episode exists, that's what I said at the principal. Not with a history of Instagram saying no episode, and yeah, no, this will have nothing. Necesitas a system of visibility. And just a system of visibility in the second point, which is that the promotion is the part of the promotion is the first 72 hours. Nothing or conformar that even a person escuchan el episodio. I follow the prime tanda because no chance to compromise, but after I had the reprogrammation of the concerts that we passed in the studio, I compré the entrada. It's very tricky because an amigo compressed entradas this year, but I was revenue. But no imported. The point is that after the day of the event sold out, sold out, sold out. Okay, just full, all the people. You say that a lot of it's, and it's possible that if you are here, there has a tendency to not molest, and this type of thing, and I think you're passing for me, and it's like what I'm gonna say. And de repente cuando tú recuerda es como that you can see this, I can see it, and these 72 hours are super important because the algorithm, the algorithm of the platforms of distribution, that they don't have an algorithm like the redes sociales, but they are entending a little bit of comportment of the audience, and at the final day they can the audience escuch these platforms. So in these 72 hours enter a entrance, they can say, Okay, the hand is interested, we're gonna show it, we're gonna put it in the feed, we're gonna go put it in our charts when you embed them to rank in the charts, and this is important. Okay, now we're gonna punch numero three, and elijas one canal primary and secondario, okay? Es importante que elijas un canal principal de promotion. Yo recomiendo que ese canal sea el del email marketing, okay? And Instagram, LinkedIn, YouTube Shorts, sobre todo yo creo que YouTube Shorts, si estás haciendo YouTube in video, it's como un must. But ojo, aquí también se me ocurre que puedes meter, for example, WhatsApp, canales of WhatsApp. Pues una community of WhatsApp, puede ser que tu estés in otra community of WhatsApp. Eso es una manera de promocionar tu podcast, okay? Entonces tienes que elegir one, and it permite que te enfoques andas medias resultados andes un rythm that seasons, okay? Because it's possible that for me this process of promotion is a little tedious. But when you live this process of okay, the gentleman se entered, it's more. But in this case, it would be the read social, but the idea is to elegance one, it's like in those and sienes that you have to post. I think it's more that you publice various ways in one report and not necessarily one in all the other reads. In this manner, and this is all podcast, it is an strategy for creating those platforms. So if you have a more mediocre in all the platforms, a big product in those platforms. For example, for me, the part of the email marketing is negotiable just a party for a year, so when we commenced the podcast, it was public semanal. The reality is that we are doing Instagram, no managing yourself, it's more than Carolina Neira, but um, we're going to know this. But I think, but for example, if we are in our group of WhatsApp, I don't know if in a future this group will be able to go to a community, there are grand plans for the day, but the point is that it's promotional in the world. In this moment, my principal is email and the secondary is Instagram. I don't send more common today, but in a future let's say no, yeah, the secondary is LinkedIn, or you don't publicly not in Instagram. In these moments, not in Instagram, and I'm juggling a little bit of WhatsApp that we have. In a future, as I think, I'm considering seriously LinkedIn. Okay, but this me permits and more than what I'm saying, okay, in each one of the platforms. Okay, so that's important. Because the reality is that not to do more, but intention. And when one is doing demo at the same time, it diluted the essence. And this is demo important. Because in a moment that the people vivid those likes so that we really don't pay nothing with likes, or these are at the final year that we alimentable is the ego, more than our negotiation or one of the things that we can start demasiado pending. What are these métricas that really mark a difference in our negotiation? Uh debes evaluation, aument the descargas, received respuests or messages of oyes, entered nuevas at your list, they generated venture, or ingresses. Recuerda que the visibility not only is vanity, okay? No, no, no, it's the prime pass for creation and impact on your message. And if not, no is because your contention values, it's because a lot of promotion in a way strategically. And then connect. In a moment empiezas a verse that estás subiendo las descargas, pero la lista no está creciendo, or no tienes una buena conversion, or los patrocinantes no están interesados, hay una discone. Entonces ahí tienes que ver qué es lo que está pasando andar that your strategy of promotion esté alineada with what you quieres logic. And if you have that your podcast is that is creating good contention, but that nobody looks, it's hope to promotion. And for a video, I regalo our mini guide of crecimiento multiplicator, where I explain what are these things that you have to include in your system of visibility, promotion, and evaluation.com diagonalcrecimiento. Repeat potlatinas.com diagonalcrecimiento is here in the notes of the show. Don't decide that your podcast passes for desapercib. And recuerden that your voice not only escuched, impact, inspiration, and multiplication. Now we escuch in the episode. Chao Musique